Show new employees or established employees the proper way to carry out a process or procedure within your business.  A training video may be the best way to communicate the correct information, leaving nothing to question.  Seeing the steps they need to follow, by someone who understands the process will have a more meaningful impression than a written list of steps.  Video provides context for your employee to imagine themselves carrying out those tasks as they see them performed in the video.

Highlight the more important steps, obstacles, or harder to grasp elements of the process so they clearly understand the need for close attention.  A one-and-done training video will save you time and money since you only have to answer follow-up questions.  Don't have to conduct the same training session over and over.  Let a training video do the heavy lifting, leaving your schedule free for other important tasks of running your business.

Sometimes a reenactment or demonstration of a product's more interesting features conveys the value-added features in a way unlike any other.  A clear how-to video can reveal the best qualities of your product or service.  Avoid any "buyer's remorse" that may come from not understanding how to use a product, or from not clearly understanding you're services.

Overton Media Services will work with you to identify the details to be highlighted so that the customer sees the features and benefits to your product or service, paving the way to customer satisfaction and repeat business.

More effective customer relationships are made when the customer can place a face with the representative they have contact with on the phone or over an email chain.  The connection seems more personal and real.  The customer has a connection to the company they've spent their time and money with.

Providing a short and sweet video biography of your front line staff may be a nice first step into establishing that positive interaction with your customers.  Remember Judy from those Time-Life commercials years ago?  The image of a phone operator smiling and waiting for that customer phone call was a way to say, "We're here for you."

Let your customers see who might be there to help them after the sale.  Even if you have an automated customer support system, a view of your staff working behind the scenes will convey the warmth that the automated system lacks.

How did your business come to be?  Telling an interesting of how your business began, or how it overcame a few choice obstacles, can be inspiring to your customer base.

Share your mission statement, or your company's philosophy through video and allow your customers to understand what details matter to you.  Sometimes it's these background details that best separate your business from your competitors.  Your reason for doing business may make a potential customer decide to use your products or services, even when they are similar to others available in your area.

Add to the customer relationship by showing them why you are in business, and why you care about the customer's experience.  Stand out from the crowd and show why your business is the better choice in the marketplace.

Social media is huge.  Reaching out to your customer base through FaceBook, Instagram, Twitter, or whatever is currently popular, is an ideal way to keep your brand, service, and company name in the front of the customer's mind.

This isn't a sales video.  It's the perfect way to highlight the personal touch your employees want to continue with your customers.  It's the human side to small business that you offer.  Though the bottom line may be what's foremost in your mind, the customer wants to feel that you're on their side and one of them.

Social media shows the human side of business people, but with a specific approach that invites the customer (or potential customer) to see your business positively.  Let Overton Media Services help you with video content you can share in your media outlet of choice.